taperkat
03-28-2003, 10:49 AM
Have you wondered what goes into making a CD? Sure, you see the pictures of the burning candles, late nights in studios, and 3 am pizza runs. What you don't see are the long long hours that don't happen with the artist in the studio.
The music is raw and unbridled in the studio. Before it hits the line to be packaged, pressed, and sold, it goes through a process called mastering. Mastering, by the dictionary definition, is "to become skilled or proficient in the use of, to gain a thorough understanding of, and to produce a master phonograph record or magnetic tape of (as a musical rendition)". One studio that can claim they fully connect with all 3 meanings of the definition is Sterling Sound. Their website, http://www.sterling-sound.com , says that "Sterling has always been an innovator, pioneering advances in the delivery of music on every format from LP to DVD. So as the music industry begins the shift toward new technologies and delivery mediums, Sterling Sound is working with industry leaders to insure that these mediums deliver the most faithful representation of artists recorded works."
Many people probably don't know whose CDs have went through this prestigious studio. Chances are you can go to your CD collection and check the liner notes to find some of your favorite CDs passed through their studios. Some of the biggest names in music history like Bob Dylan, Bruce Springsteen, Ella Fitzgerald, The Replacements, David Byrne, Eric Clapton, Fleetwood Mac, Luciano Pavarotti, John Lennon, Madonna, The Ramones, Paul Simon, Peter Tosh, The Police, to newer names like Coldplay, David Gray, Creed, Dar Williams, India.Arie, Derek Trucks, Five For Fighting, Jay-Z, Gov't Mule, John Scofield, Kid Rock, Lenny Kravitz, Live, Sister Hazel, Norah Jones, Slipknot, Pat Metheny, and the Dave Matthews Band. Bob Marley, AC/DC, Jimi Hendrix, the Moody Blues and Elvis Presley have remastered their previous cds recently through Sterling. Sterling knows no boundaries: even the Backstreet Boys, Britney, Ricky Martin, Destiny's Child, J.Lo, 97 Degrees, N'Sync and Jessica Simpson can claim they've helped Sterling make history.
Music knows no boundaries, and Sterling Studios help prove that. Now, they are giving you the opportunity to have your music examined through the same speakers that other CDs that have gone on to make history have.
Introducing After Hours. This quote, taken from the website ( http://www.sterling-sound.com/afterhours ),
"Musical artists know that great mastering takes a project to a whole new level. It adds that final, unmistakable edge. An edge even the most budget-conscious independent artists can now afford. Introducing high-end mastering at a below-radar price. After Hours aims to put the Sterling Sound legacy within reach of all ambitious indie artists."
"For less than a quarter of a typical session fee, you'll get what we offer the Billboard 100." It's well worth the price. The mastering process is one of the most important make or break steps in the ultimate release of the CD. "For indies trying to stand out in a world of big recording budgets, this level of mastering art can make a huge impact," says the website. In the world of big labels and digital music, the sound makes all the difference. Sterling is levelling the playing field so not only can heavy hitters with millions of dollars afford to master there, the garage band down the street can also with a few extra gigs.
Head back over to that CD collection, pull out your favorite CD that was produced at Sterling Sound, and listen to the clarity, the clearness, and the crispness. Sterling played a pivotal part in that. Wouldn't you like your CD to have the Sterling name proudly stamped on it, with their 30 years experience stamped into every note?
For more information on Sterling Sound's After Hours Experience, visit the website at http://www.sterling-sound.com/afterhours .
The music is raw and unbridled in the studio. Before it hits the line to be packaged, pressed, and sold, it goes through a process called mastering. Mastering, by the dictionary definition, is "to become skilled or proficient in the use of, to gain a thorough understanding of, and to produce a master phonograph record or magnetic tape of (as a musical rendition)". One studio that can claim they fully connect with all 3 meanings of the definition is Sterling Sound. Their website, http://www.sterling-sound.com , says that "Sterling has always been an innovator, pioneering advances in the delivery of music on every format from LP to DVD. So as the music industry begins the shift toward new technologies and delivery mediums, Sterling Sound is working with industry leaders to insure that these mediums deliver the most faithful representation of artists recorded works."
Many people probably don't know whose CDs have went through this prestigious studio. Chances are you can go to your CD collection and check the liner notes to find some of your favorite CDs passed through their studios. Some of the biggest names in music history like Bob Dylan, Bruce Springsteen, Ella Fitzgerald, The Replacements, David Byrne, Eric Clapton, Fleetwood Mac, Luciano Pavarotti, John Lennon, Madonna, The Ramones, Paul Simon, Peter Tosh, The Police, to newer names like Coldplay, David Gray, Creed, Dar Williams, India.Arie, Derek Trucks, Five For Fighting, Jay-Z, Gov't Mule, John Scofield, Kid Rock, Lenny Kravitz, Live, Sister Hazel, Norah Jones, Slipknot, Pat Metheny, and the Dave Matthews Band. Bob Marley, AC/DC, Jimi Hendrix, the Moody Blues and Elvis Presley have remastered their previous cds recently through Sterling. Sterling knows no boundaries: even the Backstreet Boys, Britney, Ricky Martin, Destiny's Child, J.Lo, 97 Degrees, N'Sync and Jessica Simpson can claim they've helped Sterling make history.
Music knows no boundaries, and Sterling Studios help prove that. Now, they are giving you the opportunity to have your music examined through the same speakers that other CDs that have gone on to make history have.
Introducing After Hours. This quote, taken from the website ( http://www.sterling-sound.com/afterhours ),
"Musical artists know that great mastering takes a project to a whole new level. It adds that final, unmistakable edge. An edge even the most budget-conscious independent artists can now afford. Introducing high-end mastering at a below-radar price. After Hours aims to put the Sterling Sound legacy within reach of all ambitious indie artists."
"For less than a quarter of a typical session fee, you'll get what we offer the Billboard 100." It's well worth the price. The mastering process is one of the most important make or break steps in the ultimate release of the CD. "For indies trying to stand out in a world of big recording budgets, this level of mastering art can make a huge impact," says the website. In the world of big labels and digital music, the sound makes all the difference. Sterling is levelling the playing field so not only can heavy hitters with millions of dollars afford to master there, the garage band down the street can also with a few extra gigs.
Head back over to that CD collection, pull out your favorite CD that was produced at Sterling Sound, and listen to the clarity, the clearness, and the crispness. Sterling played a pivotal part in that. Wouldn't you like your CD to have the Sterling name proudly stamped on it, with their 30 years experience stamped into every note?
For more information on Sterling Sound's After Hours Experience, visit the website at http://www.sterling-sound.com/afterhours .