Re: Progress updates - Stay on topic!
I don't think DMB will have a problem being the #1 album if they go up against those two, but what I think is that management would much rather have DMB by themselves on a release date.
You can argue this point to death, but most average people would put Avetts, Mumford and DMB in the same category (I don't, but you catch my drift).
And I'm almost willing to bet that Mumford's new CD will be the "hot ticket" item that month. As much as we all don't necessarily agree with it - the Mumford album is more anticipated than DMB's across the spectrum.
Will it be huge? Of course. But if DMB goes head to head with Mumford, it'll be interesting to see the #s. If someone who's just a casual fan of DMB has $10 on their iTunes gift card and is confronted with DMB or Mumford on the same day, they'll probably go for Mumford.
The Avetts won't have a hold on the DMB market, but it's something to think about since these three groups can get lumped together. Plus, the Avetts album is highly anticipated. Their new album should really be considered their sophomore album - their small albums back in the day did not reach the market they needed, only their most recent one put them on the map.
If I was, say 50 Cent - I wouldn't want my album dropping the same day as Kanye's (and look what happened when it did...) b/c while the two styles are totally different - when confronted with limited cash, someone's got to make a decision about which album to buy.
At the end of the day, it's not going to matter. DMB will come out on top. But if they wanted to own the market for at least a week - including having DMB coverage on media such as Today, Late Night Shows, radio and other press events, it'd be best to release without any competition from what could be one mammoth Mumford album and one highly anticipated Avetts album.
If I ruled the world, I'd release on the 4th (or an iTunes release on the 3rd - Labor Day), which gives them three weeks to clear the press hurdle before Mumford comes out and steals the Top 40 media. Then hit the road touring.