Re: NBC's The Office.
Perhaps NBC made the right move:
“Office” posted a 4.5 overnight rating among viewers 18-49, a season high, holding 87 percent of “Earl’s” audience, also a season high. The 4.5 is a 15 percent jump over the 3.9 overnight rating it averaged through 10 episodes this season on Tuesday nights.
“Office” also bettered its season-long retention rate out of “Earl,” 71 percent, significantly. The two shows moved from the Tuesday 9 p.m. hour to Thursday at 9 p.m. for the first time last night.
“Earl,” meanwhile, came in slightly below its 5.5 season-to-date average, posting a 5.2 in the 9p.m. timeslot. But both “Earl” and “Office’s” ratings are even more impressive considering they aired head-to-head with an original episode of CBS’s “CSI,” which averaged a 9.3 overnight rating among 18-49s.
“Office” had a successful Thursday-night premiere last March but struggled mightily on Tuesdays until “Earl” rescued it last fall. Still, many media people felt the show had underperformed with such a strong lead-out.
With last night’s showing, “Office” finally delivered on the potential that NBC saw in it by keeping the critical hit around despite dismally low numbers last spring. Should it remain strong, “Office” will be one of the most impressive turnaround stories in recent years.
Even better for NBC, new show “Four Kings,” which aired at 8:30 p.m., did quite well despite bad reviews, building on its “Will & Grace” lead-in and bettering the latter’s season-long average in the timeslot with a 4.2 rating. “Grace” now leads off the night.