Re: Wrigley Field CD 3/29/2011
Personally, I believe they made X number of box sets based on the number of box sets they have sold in the past, aka, Europe, Red Rocks 2005, Big Whiskey, and Gorge 2002. However, I believe they produced less than what the normal was for the other box sets based on some variable. The variable could be anything under the sun, but I am guessing it is one of three things. First, the economy sucks, and they thought that very few people would pay $50 or $60 bucks for the set. Second, retailers have begun to carry less inventory because consumers are not buying items as quickly before, and inventory sitting on shelves is basically cash sitting on shelves not earning a return. On the other hand, production costs have increased when compared to previous box sets. Therefore, their return on investment, not profit margin, would be too low. The difference between the two is the following.
Imagine it costs $1,000 to create a on a product for work, and you develop two plans. For this example, once the project is completed your company receives the $1,000, and the consumer does not care how long it takes to complete. Plan A costs $900, and would take 6 months to complete. Plan B costs $850, but would take 12 months to complete. Even though Plan A has a $100 return compared to B's $150. The $100 from Project A can be reinvested back into the company faster, and withing 12 months Project A would have a total return on investment of $200 compared to B's $150.
Profit margin on a product is how much cash is left over after expenses. In the example above, assuming time is irrelevant, Plan A only returns 10% compared to B's 15%.
The reason I brought this up is that MusicToday is a company designed to make a profit. In the current economy, liquid cash is more important than ever, and therefore business's need to create products increase cash flow. Without cash, a business is F*****. For a moment, consider that MusicToday is similar to the example above, and they have X amount of cash to spend this year creating Live Releases, Live Traxs, Live Series, etc. If the box set is Plan B, and MusicToday cares more about how quickly they sell a product compared to how much they make, then they might not have created many Wrigley Box Sets. Maybe, the $50 box sets do not sell well when compared to the entire DMB merchandise market. Ya'll need to remember that the Ants community is a very small percentage of DMB's total fan base, and even though the box sets would sell very well among us, they might not sell well to the general fan base.
With all that said, I personally believe they made a smaller amount than usual, and did not expect to sell out before the pre order deadline. The store on their website still lists it as temporarily unavailable, and their is still a picture of the Box Set on the front page of the online store that says full two night cd set with limited edition collectors box. My point is why list the product at temporarily unavailable and still have a picture of the image on the front page if they dont intend to make some more? I do believe they will make a second set, but this will be a limited run. I have been following DMB since 1994, I am an original member of Warehouse; the only limited edition releases related to music products have been either the bonus disk if you order early, some of the bonus disks could only have been obtained through pre order on Warehouse (Some Devil Bonus CD and CP Bonus Disk), the vinyl BTCS, and of course the annual Warehouse CDs but they are not really official releases to the public
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