Quote:
Originally Posted by ExistenceNow
I'm a little buzzed, so I'll throw this article out there to explain it much better than I could:
https://news.crunchbase.com/news/und...r-loses-money/
Wall Street Journal and Forbes have some much more detailed articles on it, but that one is a nice brief summary.
|
Thanks for the article. Here is the deal:
Now that we understand that Uber does lose money, we want to know how it manages the task.
To understand, we’ll start with fares and work our way through the company’s costs. So up first? Gross bookings, or the value of all rides on Uber’s platform. In the second quarter of 2018, Uber’s gross bookings totaled $12 billion. That’s a lot of money!
However, Uber doesn’t get to keep most of it. In fact, a lot of things need to come out of gross bookings before we can figure out Uber’s own revenue. The largest gross bookings cost is what Uber drivers make. In the second quarter, $8.2 billion of the $12 billion in bookings Uber pulled in went to drivers.
Uber also spent $142 million on promotions in the second quarter, paid drivers another $427 million in incentives, spent $27 million on refunds, and paid $411 million in taxes and the like. All told, according to the Wall Street Journal chart, Uber’s $12 billion of gross bookings included $9.2 billion in so-called “contra-revenue” expenses.
Now we can figure out Uber’s real second quarter revenue: $12 billion (gross bookings) minus $9.2 billion (contra-revenue expenses) equals $2.8 billion in net revenue for Uber. This is the money it takes in the door, from which we’ll deduct Uber’s cost of revenue (what it costs to deliver product), its operating costs (salaries, office space), and other expenses to determine where all the money went. (Recall that we are trying to understand why Uber loses money; there is no profit at the bottom of this well.)
So Uber has $2.8 billion in Q2 revenue to spend on itself. Its cost of revenue came to $1.3 billion, leaving $1.5 billion in gross profit for the company to use to pay for its operating costs (for more on income statements, check out this post).
Are Uber’s operating costs greater than its gross profit? Here are the ridesharing company’s costs from its business operations:
So does that chart of costs sum to more than its gross profit of $1.5 billion? Yes. Uber’s operating costs come to a total of $2.2 billion. And as Uber’s costs are $700 million greater than its available gross profit, it loses money.