Re: 2018 Price Increases
Someone asked a few pages ago what people think tickets should cost - I didn't see too many responses. It was a great question though, and I'm definitely curious what people think is a "fair price."
Like many things in life, if people had a better understanding of supply and demand, they would understand why things are the way they are.
Typically the best seats in the house get scalped on the secondary market (stubhub, vividseats, ticketmaster resale, etc) for 2-5 times what the ticket cost on the primary market (ticketmaster, warehouse, etc). This proves that those tickets are "under-priced" which is why there is a movement in the concert industry for the artists to charge a higher price for their best seats so they can get those profits, not the scalpers. Taylor Swift, Jay-Z, and the musical Hamilton are great recent examples of this. There have been TONS of articles written about this - check them out - google "slow ticketing"
DMB charging $115 per ticket isn't the same as the acts I mentioned above - you'll still see secondary market prices well above $115. However, you'll likely see that DMB will quickly sell ALL of their $115 tickets to just about every show (if not every show) which in my opinion not only justifies the price, but indicates that $115 is actually below what the ticket is "worth."
The only "top-tier" touring artist that I'm aware of that artificially keeps his prices super low is Garth Brooks. However, Garth will play 4-5+ shows in every single market (the bigger the market, the more shows) so he's injecting tons of supply into the market compared to other top-tier acts who play one or two shows. And by top-tier I mean acts who will be in the top 20 or so for total tour attendance.
The entitlement I see on here is almost comical. Everyone thinks they should get tickets to every show they want (great seats at that) and they don't want to pay market-value for them. What other product on this planet does that happen?
Last edited by mmish84; 01-16-2018 at 07:52 PM.
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